Trigger emails are important because they finally allow you to create a personal relationship with your subscribers. These trigger emails are very personal and can be used to address new subscribers, when it’s someone’s birthday, and for many other reasons, too!

Why use trigger emails?

You might be wondering why trigger emails are such a big deal, especially if you already have an auto responder doing a lot of your emailing for you. The answer to this is that with trigger emails you are able to address each subscriber as they do something specifically, rather than sending a bulk email to everyone at specific times. For example if one of your customers signs up to receive your newsletter, then this would “Trigger” and email to be sent to them thanking them and including a copy of the most recent newsletter. Another fun way to use trigger emails is to have an email sent to your subscribers on their birthday. They will appreciate the thought and feel a much closer connection to your company or product because you “remembered” their birthday.

Triggers are important because they contact subscribers in the very moment they are most likely to read your email, right after they have done something on your site. Not to mention, these emails are a complement to your current campaigns and newsletters. You will find that using trigger emails will create a stronger relationship with your subscribers and that is what you are after.

There are many benefits to triggers and uses you may not have thought of yet. For example, you can have the most recent edition of your newsletter in a new subscriber’s inbox within minutes of them becoming a new subscriber. This is important because if they just signed up they will be interested to read your newsletter. You may even have a special edition newsletter just for new subscribers. Another option is to use the trigger emails to send out weekly emails for a specific campaign. For example, it could be used for five weekly emails on how to start a business or else a weekly email on low carb recipes. The campaign or topic is up to you, it’s just the trigger email that will deliver it!

A wonderful way to take advantage of the trigger emails is to send a birthday email on or before the actual date that has a coupon to use within a certain period of time. Not only will your subscribers feel happy to have an email wishing them happy birthday but they will also be very pleased to receive a discount, too. This means they will be more likely to use the discount because they can get the product or service at a better price not to mention it is their birthday and they feel like they “deserve” a gift!

Learn how you can increase your online business with RZN8 Media. Make your media truly resonate with your audience.

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For your marketing to be successful, it has to resonate. That means, to reach potential customers, you need to meet them where they are. You need to speak their language. And, one study gives a clue for how to do that.

The Ball State University’s Middletown Media study observed study participants’ waking day. The study found participants spent about 30 percent of their day “with media as the sole activity” and “an additional 39 percent of the day was spent with media while involved in some other activity,” such as eating or driving. So, 69 percent of time was spent with media, “versus 20.8 percent for work activity.” (Poynter Online)

With so many people spending such a large percentage of their time with media who’s got time to be social? Well, again, the answer is in the data. We’ve learned to multi-task—we’ve figured out how to connect while working or while doing other activities! Enter Social Media.

So, what does that have to do with marketing? Well, everything! Whether you have a product, a service or a company promotion of any kind—the key in marketing is to connect with people. It really is about getting to people and connecting—resonating with those people. So, if we think of marketing as a process of communicating the value of our products or services to PEOPLE, and we understand that PEOPLE have learned to multi-task and are delving into social media more and more—a-hah!—then we start to understand the value of social media in our marketing efforts.

Make it RZN8: Your business needs to connect and resonate with people—where they are and in the ways they like to communicate. Let RZN8 Media show you and your staff how to best implement these principles into your company’s marketing plan. Ask us today how we can make social media platforms work for you. 

RZN8 Media is going super-nova in 2009. We will be publishing regular marketing articles with helpful hints, updating our portfolio with recent work, and blowing your mind with all the latest proven on-line and off-line marketing strategies.

If you saw your marketing budget fail to bring results in 2008, or if you just want to sharpen your pencil and get smarter about how you spend it, drop us an email and let us know how badly you want to grow your business!